Keynote and Workshop
Czech Tourism Board
A tailored keynote for more than 200 people, followed by a workshop for CEOs and senior executives.
The brief
The Czech Tourism Board combined an industry experts event with an inspiration afternoon and wanted a speaker who could connect with a broad professional audience.
The approach
CEO Tereza Hofmanova found Matt through his session at IMEX Frankfurt. Before the event, the board held two detailed briefing calls with Matt so he could understand the audience and shape the keynote around the brief. Matt delivered the keynote on 24 September 2025 and returned the following day for a workshop attended mainly by CEOs and senior executives.
What happened
The keynote reached more than 200 people in a conference audience of 220. The follow-on workshop gave the senior group time to explore the ideas in more depth while they were still fresh.